npT Labs

We've been in the deep south interviewing young people across four cities in South Carolina.  Since last Saturday, we've interviewed about 67 young adults, 18 to 24, about their MySpace, Facebook, twitter, cell, sexting, etc habits....and not surprisingly, it's been totally overwhelming at how integrated technology is in the culture of dating, sex and the hook up for young America.

In Greenville, we interviewed 20ish black teens about their myspace and facebook use...before the focus groups even started, five of them were heckling each other over using the computers in the lobby outside the room.  They all wanted to check and play with their myspace accounts...five guys, only four computers...lol, you can imagine the chaos.

What was apparent through this particular set of groups was the plain fact that brochures about health do not work...nor does the WebMd or Google search and "find all" approach.  They want short txt messages and content with quick access to care and pricing information.  They are information overloaded just like the rest of us...who has time to sort through 3,000 results on HIV in WebMd?

I'll share the data here when the results come back, it will be interesting to see the breakdown by age/sexual history compared with location and responses during the groups.